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User Consent vs. Legitimate Interest: Which Legal Basis Should You Use?

The GDPR only lets you process personal data for specific reasons. The most relevant for businesses involve either your "legitimate interests" or the consent of the person in question. You must identify the most appropriate "legal basis" whenever you process personal data. Here's what you need to know and do. What...

I Decline/I Reject Button Required in Cookie Consent Notice Banner

If your website is accessible to users in the EU, your cookie banner could be non-compliant - even if you have an "Accept" button. EU law now requires that users...

10DLC Compliance Guide: How to Legally Use 10-Digit Long Codes for SMS Marketing

If you want to send marketing messages or other updates to customers without breaking the bank, using a 10DLC number can be an effective and economic solution. You'll need to...

Who's Liable Under GDPR? Data Controllers vs Processors Explained

Organizations that handle personal data have several legal responsibilities under the GDPR. If an organization fails to meet its GDPR responsibilities, it can face serious legal consequences. While this set-up...

Setting Up Email Newsletters for GDPR Compliance

If your email newsletter reaches anyone in Europe, GDPR likely applies - and failing to comply could lead to serious penalties. Here's how to stay compliant while growing your email...

Mobile App EULA Template

Mobile apps create a unique legal position that won't always be covered by standard legal agreements. An End User License Agreement (EULA) sets out clear rules for, and limitations on,...