Retention Policies: How Long Can You Keep Customer Data?
Many businesses handle all manner of data and don't have a clear method for deciding when to keep it and when to delete it. This can cause practical problems and...
User Consent vs. Legitimate Interest: Which Legal Basis Should You Use?
The GDPR only lets you process personal data for specific reasons. The most relevant for businesses involve either your "legitimate interests" or the consent of the person in question. You...
I Decline/I Reject Button Required in Cookie Consent Notice Banner
If your website is accessible to users in the EU, your cookie banner could be non-compliant - even if you have an "Accept" button. EU law now requires that users...
10DLC Compliance Guide: How to Legally Use 10-Digit Long Codes for SMS Marketing
If you want to send marketing messages or other updates to customers without breaking the bank, using a 10DLC number can be an effective and economic solution. You'll need to...
Who's Liable Under GDPR? Data Controllers vs Processors Explained
Organizations that handle personal data have several legal responsibilities under the GDPR. If an organization fails to meet its GDPR responsibilities, it can face serious legal consequences. While this set-up...