If you would like to learn more about COPPA know as the Children's Online Privacy Protection Act then you need to check out COPPA.org. Here is why you need to comply with this Act:
"Websites that are collecting information from children under the age of thirteen are required to comply with Federal Trade Commission ( FTC ) Children's Online Privacy Protection Act (COPPA)." http://www.coppa.org/
To find out what COPPA is, you need to read the title from SEC. 1301. SHORT TITLE. & SEC. 1302. DEFINITIONS
If you have a website and for any reason you are collecting information from children under the age of thirteen (13) then you must comply with the COPPA Privacy act. Here are some quick tips on how to comply with this very important act:
The Federal Trade Commission staff prepared this guide to help you comply with the new requirements for protecting children's privacy online and understand the FTC's enforcement authority.
Who Must Comply
If you operate a commercial Web site or an online service directed to children under 13 that collects personal information from children or if you operate a general audience Web site and have actual knowledge that you are collecting personal information from children, you must comply with the Children's Online Privacy Protection Act.
- To determine whether a Web site is directed to children, the FTC considers several factors, including the subject matter; visual or audio content; the age of models on the site; language; whether advertising on the Web site is directed to children; information regarding the age of the actual or intended audience; and whether a site uses animated characters or other child-oriented features.
- To determine whether an entity is an "operator" with respect to information collected at a site, the FTC will consider who owns and controls the information; who pays for the collection and maintenance of the information; what the pre-existing contractual relationships are in connection with the information; and what role the Web site plays in collecting or maintaining the information." - http://www.coppa.org/comply.htm