Why WordPress is so Popular
Most business owners are aware that having an online presence is one of the most vital aspects of running a business these days. However, getting started with a website or ecommerce store can be daunting.
If you're new to the online world, WordPress can be a great place to start. It's easy to use, and you don't need to have an IT department or extensive HTML experience in order to create a successful site. You simply need an internet connection and some imagination. This lack of difficulty is one reason WordPress is so popular.
WordPress is self-hosted, so there's no need to take on additional costs for hosting platforms. It also carries fewer setup costs. Maintenance is also inexpensive, especially in comparison to other CMS options.
It's also highly customizable. The flexible framework allows users, designers and developers to create an enormous variety of layouts and applications that can be tailored to their exact website needs.
Users are able to choose from over 55,000 different WordPress plugins, or they can create their own. A plugin is a piece of software that can be uploaded to a WordPress theme in order to enhance the functionality of just about any aspect of a WordPress site.
If you've got a very niche business, being able to create your own plugin can be endlessly beneficial in giving your site a boost in supporting your unique selling points.
The popularity of WordPress means there's plenty of user support and customer service available. They provide different avenues for you to contact them for assistance, so any issues are normally dealt with in a very timely manner.
It's also browser-based, so you can access your site through any computer. This level of control is one of the most compelling reasons to use WordPress.
When we use the term personal information, we are referring to a number of different things. Generally speaking:
- First and last names
- Billing/shipping addresses
- Email addresses
- Phone numbers
- Social Security information
- Credit card or other payment details
- IP addresses
Handling this kind of information correctly should be a priority of any business - whether you're online or not. And even if you're not an ecommerce or commercial business, it's highly likely that you still retain personal information somewhere on your site such as for email sign-up or site registration.
Two main laws apply to the inclusion of Privacy Policies on websites: the California Online Privacy Protection Act (CalOPPA), and the General Data Protection Regulation (GDPR) of the European Union (EU).
CalOPPA is a state law that was implemented in California in 2004. It aims to better protect consumers in the handing over of their personal information to businesses, and the business owners themselves.
Even though it's a California state law, CalOPPA applies to websites across the world. This is because it relates directly to the residents of California, and any website that caters to them.
So, if your company intends to provide products and/or services to residents of California, you're required to fulfill the stipulations of CalOPPA law regardless of where you're located.
- Whether any third party services will be privy to the personal information from website users, and the reason behind this
- A clear, concise response to a user's "Do Not Track" request
- How the website operator intends to inform users of any changes to the policy
- How users can see, edit or delete any of the personal information collected by the website
- A thorough description of the type of personal information being collected
- The style and purpose of collecting such information
Ensuring all of these are included in your policy is the best way to avoid any legal repercussions regarding the collection of personal information from your users.
The General Data Protection Regulation has been created by the European Union with an aim to set a higher standard of consumer rights regarding the data of online users.
Similar to CalOPPA, the GDPR applies to you if you cater to citizens of the EU regardless of where you're actually located.
If your WordPress website collects personal information and you have any visitors from the EU, look more into the GDPR to make sure you're operating compliantly.
Some of the different ways you might collect user data on your WordPress site are:
- Names and email addresses for email or other sign-up
- Google Analytics tracking
- Social media plugins
- Google Adsense and other advertising programs
Here's how Etsy does it:
- Answer a few questions about your business:
- Add your website or app information:
- Answer a few questions about what information you collect from your users:
- Select options for how your users can contact you: