Facebook offers a range of tools for businesses and allows third-party developers to create some of those tools.
Facebook clearly lays out its expectations for developer Privacy Policies within its Platform Policy:
As you can see, any Facebook app or mobile app with Facebook functionality will be expected to:
- Explain what data you are collecting and how you use it
By requiring participating applications to follow legal requirements regarding privacy, Facebook minimizes its own legal liability.
1. List which kinds of personal data you collect and how that data is used.
The contest app Woobox includes "Facebook Page Information" in its list of data collected from customers:
Woobox discloses the use of advertising cookies, pixels, and tracking with third-party partners, including Facebook:
3. Let users know how they can opt-out of personalized advertising.
Hootsuite provides simple instructions on how to opt-out of personalized ads:
- Answer a few questions about your business:
- Enter the country and click on the "Next Step" button:
In the developer's dashboard, Click on Settings in the left navigation bar and click the Basic link that appears underneath.
Click the App Review link to submit it for approval.
Here are a few examples of Facebook apps and their Privacy Policies.
A Cookies and Tracking Technologies clause explains how these things are used to collect and use personal information for advertising:
A link to where users can control cookies is included in this clause:
The use of third-party and advertising cookies is disclosed, as well as how they are used:
Several options for opting out of personalized advertising are provided:
A clause discloses how information is shared between Agorapulse and social media accounts like Facebook:
Third-party cookies and related technologies are specifically mentioned in relation to social media and advertising. A simple solution for users to opt-out of personalized advertising is provided: