Any person going to your website will want to know that you have a website privacy policy.  This is very important if you want to do any business or generate any type of rapport with anyone who will look at your website.

Here are some website privacy policy tips:

Keep It Simple.

  • Make the policy easy to read, easy to understand and easy to find on your Website.
  • Promote your policy internally in employee communications. Consumers are concerned about this issue, and your employees should know how your company responds to those concerns.
  • Promote your policy with key stakeholders, including customers, investors, contributors, and policymakers. Website privacy policies put consumers in charge of their information.
  • Update your policy as needed to stay current with changes in your business.

Operators of a commercial website or online service that collect personally identifiable information through the Internet, are required to conspicuously post a website privacy policy on their website that complies with prescribed disclosures. The privacy policy must:

(1) identify the categories of Personally Identifiable Information that the operator collects through the Website or online service and the categories of third-party persons or entities with whom the operator may share Personally Identifiable Information;

(2) describe how a consumer can review and make changes to his or her personally identifiable information, if the operator allows such review and changes;

(3) describe how consumers can learn of changes in the operator’s website privacy policy; and

(4) identify the effective date of the website privacy policy.

Just a little side note – a privacy policy generator is available for those who would like to generate their own website privacy policies.  The privacy policy generator should also create a policy reference file for you. This file will instruct web browsers where to look for the policy on any given page.

Creating a website privacy policy will be the smartest thing you can do for your business.  It will give your consumers peace of mind and let them know how important they are to you.  Just a little time and energy will be all that you need to create this policy.  It will be well worth the time!

4 Responses to “Website Privacy Policy”

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