The benefits of a good privacy policy for your website cannot always be measured in dollar bills. In today's market consumers are more and more concerned with their privacy and what businesses are doing with their information. If your website does not contain a privacy policy, consumers are going to move on to the next site until they find a store they feel comfortable with. Truste and FreePrivacyPolicy.com are two of the most trusted privacy policy builders on the internet today. Here are my opinions of the two companies.

Truste protects some of the biggest companies on the internet today. For example, Ponemon Institute was voted the most trusted company on the web in 2004, 2005, 2007 and 2009, and Truste was the company creating their privacy policies. Of course there is a great cost involved. The average company pays Truste anywhere from $899 to $14,000 per year depending on the size of the company and its revenue.

FreePrivacyPolicy.com is focused on protecting businesses with great privacy policies and their services are free. Of course customers may upgrade and get many more options that many other companies don't offer, for a fraction of the cost. Both sites offer a very good privacy policies. They verify what information is being collected from the consumer and how the information is handled once it is collected. This protects the consumer and the website owner.

The benefit of a custom privacy policy for your website is unmeasurable. Many companies that add privacy policies see their sales increase almost instantly.

What About Ease of Use?

Truste is pretty difficult to get signed up under so if your looking for a quick privacy policy you may want to go with a different source. There's a lot of back and forth that can literally take several weeks, something most people don't have time for. In fact I know one website owner (my brother) who got the papers from Truste and started the sign up process and finally after 3 weeks he gave up, because it was so complicated and they required so much unnecessary information.

FreePrivacyPolicy.com on the other hand is very fast and easy. You go down a list, pick the options that suit your needs, insert your information and your done. This can literally be done and on your site in less than 60 minutes. There's really just 3 easy steps to the process: 1. answer the questions, 2 copy the code, 3 paste it into your web page.

If you want a quality privacy policy that meets or exceeds the most stringent qualifications and requirements of the various states, governments and groups (including Googles AdSense requirements) and you don't want to spend weeks doing it FreePrivacyPolicy.com is the company for you. And, no one can beat the cost, so you can't go wrong.