If finding success in business on the internet is something you're working toward, you're more than aware of just how much elbow grease and determination is required to do it. Of all the details and particulars that should be dealt with to make a company successful, increasing customer trust should be high on the list. Because the bottom line is, regardless of whether you've got the best products in the world, if customers don't trust you, success won't come.
As popular as internet shopping has become recently, internet privacy continues to be an exposed nerve for consumers, and anybody who spends time on the internet is at least aware of the potential pitfalls that can come when personal information gets into the hands of someone with less than stellar intentions. An easily accessed and well thought out online policy communicates to your customers that you respect them and are willing to do all that is necessary to keep their information safe and secure. It lets them know that their privacy is as important to you as it is to them.